Incubaker

Breathing life into Ideas


Posts Tagged ‘Bottled water’

tap water

Tuesday, February 9th, 2010

The other day I was working out at the gym and was going attempting to get water into my mouth from the lousy water fountain.  Seriously low arching water fountain with a weird taste…my face was basically touching the thing.  The funny thing is that I have been experiencing this my whole life…the crappy water fountain with no water pressure and funky taste or color…WTF.   Also, the water coming out of those things isnt as appetizing when you are watching the person in front of you is basically putting their entire mouth over the faucet…you know who you are.

Why are we using the same fountains as I had when I was 7 yrs old?  The answer cant be using bottled water coolers…it cant be.  The water is in this country is perfectly fine coming out of the tap…I live in SF and enjoy some of the best.   A quick glance at google shows me that all current retailers are selling same fountains as the 1980’s.  You would think that some of the manufacturers are thinking, why is the pressure always low, does it get worse over time?

The bottled water market has literally exploded over the last few years and the factors range from public perception to “health” benefits of the bottled water.  I think that we should add crappy water fountains to that list.  Isn’t it true?  If I cant find places to fill out my water bottle quickly and cleanly, why wouldn’t I buy a bottle.

What will get people to stop using bottled water?  What would be more hygienic and efficient?
I just want every building to have a some sort of water bottle filler.  Maybe it is something like the kinds you find in fast food restaurants or maybe its a bit fancier and you insert your bottle and take out a filled one.  Force people to purchase refillable bottles to use the free taps.  Im sure some cobranding could increase the amount of people who use tap vs bottled water (i.e. brita branded water fountain).  Lets replace these ancient water fountains with a product we can use.

By the way…I love what I’m seeing out of NYC from Tapit which displays places in the city to refill your water jug.  Their mission “But the TapIt network is not just about going bottle-less; less bottles, less recycling, less water privatization and extraction, it’s about understanding why those things are a problem and finding new and sustainable 21st century solutions.”

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